OUR STORY
Founded in 2018, ALROK began as a small market stall, born from a love of handmade jewelry and vibrant, natural stones. Today, we’re proud to have grown into a recognized brand, with our first shopping center kiosk at Castle Hill in 2023 and a new location opening soon at Macquarie Centre.
OUR INSPIRATION
The name ALROK draws from the Korean word “알록달록” (pronounced alrok dalrok), meaning “colorful,” and reflects our passion for the beauty of natural stones. It’s also a play on the phrase “All Rocks,” capturing our dedication to quality materials and timeless designs. Our pieces are designed by Lindsay Lee, a Korean-born Australian designer, and are crafted in our Castle Hill studio using premium materials sourced from South Korea.
OUR JEWELLERY
At ALROK, we specialize in a range of jewelry styles that balance everyday elegance with vibrant expression. While our shopping center locations focus on minimal, modern pieces, our original market stall continues to showcase our signature colorful designs, beloved by those seeking unique statement pieces.
Our collection includes:
• 14K Solid Gold & 10K Gold
• Sterling Silver & 18K Gold-Plated Silver
• Brass & Tarnish-Free Stainless Steel
• Handmade Natural Stone Range
OUR MOTTO
“Unique as you are.” At ALROK, we believe in celebrating individuality, creating jewelry that helps you express your unique style and personality.
ONLINE PRESENCE
While we’re primarily focused on in-person retail, we offer a curated selection of our collection online, with plans to expand our online offerings in the near future.